70% of content is never used, yet 45% of marketing budgets are spent on creating content.
You spend enormous energy and resources creating compelling content to attract leads. You should capitalize on this energy by engaging in a dialogue that converts prospects and deepens a customer’s relationship with your brand.
Use Surfable Content Journeys for deeper content engagement and more effective customer nurturing.
Make it Easier for your Customers to come to an informed decision to buy.
Everyone has their own unique learning style and aspirations. Everyone needs to follow their own Content Journey. So why don’t content marketing programs typically take this into account? One-size-fits-all content strategies are not an effective way to educate and nurture customers.
To prove that their customer nurturing is a success, marketing leaders must measure and track purchase-ease. Demonstrating content effectiveness and measuring success is about more than just clicks and traffic.
Marketers need to understand if nurturing pathways are efficient and also to optimize them in real-time.
Surfable's analytics will help your company demonstrate the correlation between nurturing performance and business outcomes, making customer nurturing and purchase-ease an integral part of your business strategy.
Surfable empowers your business to move beyond the short-term focus of closing the single transaction to a more holistic approach that wins lifetime customers.